Wednesday, January 22, 2014

Another Independent Bookstore - Be Still My Heart

I spent this past weekend in the Sacramento area - specifically Folsom, El Dorado Hills, and Roseville. We have very close friends moving to EDH, and we spent Sunday afternoon seeing the house (under construction) and exploring the town.  They took us to the El Dorado Hills Town Center, a very cool shopping center.  And there I was exposed to Face in a Book, a bookstore that's been open for about a year and half now.  I met the owner, Tina Ferguson (see her blurb and pic below), and got a chance to walk through the store. Tina has done a great job.  She has a nice variety of books, and the store is very inviting.

The store already has a whole bunch of programs each month.  They have 2 book clubs, called Daytime Book Club and Evening Book Club.  They may not be original names, but what a great way to make sure that all of their customers can belong to a book club if they are so inclined.  They also have author booksignings (3 authors in January and 5 in February) and Storytime for toddlers and preschoolers (3-4 times each month).  And a Reader of the Week along with Staff Recommendations.  Plus, I love their website name -

You know how I feel about independent bookstores.  Every time I come across one, and especially when I learn that it is succeeding, I feel even more optimistic about the future of print books and community bookshops.  I am a strong supporter of ebooks and audiobooks (anything that gets people reading), but there's something special about a local independent bookstore.
Tina Ferguson
I've been called everything from courageous to crazy for opening an independent bookstore 12 months ago.
I have been so overwhelmed by the community support we've received! My in-store playlist of favorites includes my staff, our customers and whatever book I've currently got on my nightstand.
Stop in sometime and say hello - Face in a Book is YOUR community bookstore...I am so grateful to be able to share this bright and cozy place with all of you!

We exist for one simple reason: For the love of books.

Face in a Book is a different kind of bookstore hub for reading enthusiasts and novices alike seeking books on every subject. Located in the heart of Town Center in El Dorado Hills, California, Face in a Book aims to delight readers of all ages. In addition to over 3000 titles to choose from, Face in a Book is your new destination for fun, affordable gifts, greeting cards, stationery, and custom-branded school apparel for any occasion.
- See more at:


  1. The store looks great! Next time I'm up that way, I'll have to visit!

  2. Love that name! I always try to support independents when I can, but I also support Barnes & Noble because we need them too. SO I guess you could say that I spread by book money around :)

  3. I have to admit that I'm trying to support Village House of Books exclusively. It's a little tough because it's hard to pay full price for a book when you can get it for a lot less through Amazon.